CONTACT HEALTH · 3 min read
A contact is more than a valid email address.
Why completeness, delivery feedback and unsubscribes need to stay visible to your team.
Separate different kinds of information
A complete profile, a reachable email address and a mailing subscription describe different things. A profile can contain every field your team needs while its email address is no longer valid. An address can be reachable while the person has unsubscribed from a mailing.
Define completeness for your organisation
Decide which details your team needs for its work. That could include organisation, role, email and relevant interests. Completeness should help colleagues identify what needs attention, rather than encourage them to collect information without a clear purpose.
Bring mailing feedback back to the record
When mailing feedback stays only in the sending platform, colleagues working elsewhere may miss it. ContactDesk brings Brevo delivery feedback into the contact record, keeping it close to the relationship context. Hard bounces map to Bad health; global email blocklisting maps to Poor. Your team can review these signals alongside profile completeness when preparing its next communication.
Make the next action clear
An incomplete record may need a review. An invalid address may need correction. An unsubscribe should remain visible so the team can respect the person’s mailing preferences. Avoid treating these signals as interchangeable or turning them into a single score that hides what happened.
Keep people in the loop
A health indicator is a prompt for an informed decision. It does not establish permission to send a message. Combine the available signals with your organisation’s communication practices and a clear understanding of the relationship.